REAL ESTATE along the WASATCH FRONT

FREE* REAL ESTATE LICENSE SCHOOL

An Overview of
Journey to Mastery™

While the real estate business touts it’s professionalism and value to the consumer, the industry has failed miserably at attracting and training the vast majority of people wanting to enter the business as a career.

Real Estate’s black eye is the high rate of turnover; as high as 94% of new licensees failing before the end of the second year.

The industry is generally unwilling to make the necessary commitment for newcomers to become successful. Without that investment, the new agents can't become successful, so then the companies won't invest. It is a vicious cycle with the new agent as the victim.

Companies won’t tell people the truth about the necessary preparation and commitment required to become successful. Leaving the new agent surprised and disappointed. . . And often broke.

Companies are unwilling to invest in and provide effective training. They do not allocate the appropriate management support.

Companies ignore the different needs of new licensees compared to seasoned agents.

Knowing there is such a high turnover, many companies will CHARGE you for the meager training they provide. So they don't really care if you fail or not. They are already paid.

Journey to Mastery™ & Coldwell Banker are different!

We focus on Business Development training.
Train you to get in front of a significant number of buyers and sellers immediately.
Train you to make appointments with them 60% of the time.
Train you in communication skills that add value to the relationship, engender loyalty and trust.
Train you in a lead-management system that improves the longer you do it so the investment in lead generation goes down over time and the number of transaction goes up. Independent of the market.
We know you cannot do everything just because we tell you how, so we provide a dedicated manager and coach to keep you on track until success is a habit.
You will be trained in the most effective Time Management system.
There is a small materials fee of $200 for the program. We expect you to become productive and we make money the old fashioned way...We earn it.

New License Training New Agents begin with Coldwell Banker and immediately start a highly structured training program with a qualified Manager responsible for following a proven, successful system of preparing agents for and equipping them with the resources for quick production and long term success.

New Agents to the JTM™ training program agree to a highly structured agenda of classroom plus in-field training, followed by weekly training sessions that include a high level of accountability for activities leading to production.

Performance standards that are rigorously and consistently followed up include prompt, regular attendance, early production, and certain restrictions related to client development, focus and management.

Learn More about the Journey to Mastery™